Roger Salazar is a former White House and Gubernatorial
communications specialist who brings a broad scope of media relations, public
affairs and crisis communications experience at the national, state, and
local levels to Acosta|Salazar. His past knowledge of media communications
helps our clients craft potent and strategic messages that sway public opinion.
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Prior to co-founding Acosta|Salazar, Salazar was senior vice president for the public affairs firm Porter Novelli. At PN, Salazar provided strategic counsel for a diverse array of clients and causes, including the Auto Alliance, the CA Safely Surrendered Baby Law, the Education Coalition, First Financial Bancorp, Mainstay Business Solutions, Union Pacific Railroad and the CA Stem Cell Research & Cures Initiative (Yes on Proposition 71).
Salazar served as national spokesman for the 2004 Democratic presidential primary campaign of U.S. Senator John Edwards (D-NC) and was press secretary for California Governor Gray Davis' successful re-election campaign in 2002.
Salazar's experience as a media spokesperson for other prominent officials such as President Bill Clinton (White House); Vice President Al Gore (White House/Gore 2000); U.S. Agriculture Secretary Dan Glickman; and U.S. Rep. Lucille Roybal-Allard, along with his work directing media advocacy for the American Cancer Society make him an expert in strategic media communications.
Salazar was recognized as one of the "100 Most Influential Hispanics in America" by Hispanic Business Magazine for his work on the Gore campaign in 2000 and the hot "New Spinning Star" for his work on Davis campaign in 2002 by California Political Week.
Salazar is a member of the American Association of Political Consultants and the Public Relations Society of America.
Salazar is a graduate of the University of Redlands where he currently serves as a member of the Board of Trustees and received a Master's degree from the George Washington University's Graduate School of Political Management.
